Deeplinks are text links to pages on a website other than your main page. Building deeplinks requires more effort than straight links to your homepage, but the added benefits make it worthwile.

A deeplink increases the value of those pages, which in turn increases the value of your whole website. This helps move your individual pages up the SEROS on their own, which will bring you more visitors and increase conversion ratio. Your objective is to deeplink to pages offering some specific service or product rather than just any non monetized page.

The text in the links to the page must offcourse contain relevant keywords, reflecting the keywords on the page you are deeplinking to.

Visitors following deeplinks are taken directly to a page containing the subject of their search. No messing around reading the index page and trying to find a link to the page they want. Sending your customers to a specific page should increase conversion, one of the most important metrics in website optimisation. Basically you loose a quarter of all visitors with every click they have to make to reach your moneymaking page.

Seems obvious why the extra effort for deeplinking your linkbuilding efforts is worth your time…

Linkbuilding is one of the most important aspects of Search Engine Optimization. In fact it has come to hold a greater weight than on-page optimization, especially with Google. It is important to have a multitude of quality links to your site (also known as backlinks). Here are some lists of directories to get linked from, linkbuilding tools..

http://www.hybrid6.com/webgeek/2007/02/linkbuilding-resources.php

It’s easy to get lots of links from “low quality” sites quickly. But this is not the long term solution you’re looking for for your own website. What you really want is links from those well known, high ranking websites you want to be just like yourself.

The only way to get those links is to prove your website consists of quality content and is there to stay. So once again, the slow but best way to build links is to build quality content first. Once you have that content, make sure other websites see it. Leave some comments on other peoples weblogs with your own opinion, possibly with a link to a relevant piece of content on your own website.

Don’t spam other peoples blogs, only do this when you can add some value to the subject. Be honest, but most of all: be proud of your content and show it off!