Linkbuilding deeplinks
Deeplinks are text links to pages on a website other than your main page. Building deeplinks requires more effort than straight links to your homepage, but the added benefits make it worthwile.
A deeplink increases the value of those pages, which in turn increases the value of your whole website. This helps move your individual pages up the SEROS on their own, which will bring you more visitors and increase conversion ratio. Your objective is to deeplink to pages offering some specific service or product rather than just any non monetized page.
The text in the links to the page must offcourse contain relevant keywords, reflecting the keywords on the page you are deeplinking to.
Visitors following deeplinks are taken directly to a page containing the subject of their search. No messing around reading the index page and trying to find a link to the page they want. Sending your customers to a specific page should increase conversion, one of the most important metrics in website optimisation. Basically you loose a quarter of all visitors with every click they have to make to reach your moneymaking page.
Seems obvious why the extra effort for deeplinking your linkbuilding efforts is worth your time…
