Buying links sensibly
Google wants to count links which were meant to be legitimate “votes” for a web page. Google does not want to count links as votes if those links were placed on a web page for monetary reward, or as spam.
Google would ideally prefer it if website owners did not buy links.
Website owners, on the other hand, have an obligation to promote their sites and be responsible stewards of their investment.
So how do we buy links intelligently?
1. Buy links from websites which exercise editorial integrity.
2. Vary Your Anchor Text
3. Buy Non-Keyword Links
4. Avoid Site-wide Links
5. PageRank Zero Can Pass Link Weight
6. Avoid Automated Link Spamming
7. Image Links And ALT Text
8. A Link On A Page Is Not The Same As A Link On A Page
9. Do NOT Rent Links
10. Google Tells You Where To Get Links
In Summary
Links remain the most important part of any search engine marketing campaign. Links are SEO. The difference between link building in 2002 and link building in 2007 is that the search engines are better equipped to evaluate those links, and this forces website owners to up their game.
Keep building links, just be smart about it.
Read the whole article on V7N Search Enige Marketing
